Keen is launching a Twitter campaign to introduce consumers to the new Keen CNX line of low-profile footwear.
The #BRAVENEWTOES Twitter Hunt road trip, which runs from March 25 to April 15, sets out to engage fans through an online and on-the-ground adventure offering lots of fun ways to try out and win free pairs of Keen CNX shoes and other great Keen products. The Keen van will make its way across the West Coast, touring Washington, Oregon, and California with stops at national parks, disc golf courses, breweries, theme parks, ski resorts, and other playful destinations. Facebook posts and Twitter clues tagged with #BRAVENEWTOES will guide motivated fans to the team’s undisclosed locations as the van approaches. Anyone can get in on the action and find out who wins by watching out for photos added to a Road Trip collage and other content at keen-cnx.com/RoadTrip.
“Keen CNX is built for adventure and fun so we invite fans to track down our secret locations and come out and play with us and take part in challenges to win prizes,” explains Chris Enlow , Keen Community & CSR manager.
Look out for the #BRAVENEWTOES Twitter Hunt as it makes stops in Washington (White Salmon, Yakima, Seattle and Olympic Peninsula), Oregon (Hood River, Portland, Bend, Eugene and Ashland) and California (Chico, San Francisco, Oakland, Santa Cruz, Ventura, Santa Clarita, La Canada, San Clemente, San Diego, Big Bear, Mammoth, Truckee and Lake Tahoe). For exact locations be on the lookout for #BRAVENEWTOES clues on Twitter.