Katadyn Group has hired Verde Brand Communications to drive awareness of its Katadyn, AlpineAire and Optimus’ products in North America.
“Since 1928, Katadyn Group has manufactured the world’s most technologically advanced products for everything from exploration to humanitarian aid,” said Shawn Hostetter, president of Katadyn Group in North America. “Verde is the perfect partner to help us share our brands’ safe, simple and sustainable message.”
Verde will employ traditional and digital public relations strategies and campaigns to support Katadyn Group’s 360-degree camp and backcountry kitchen experience, as well as its clean water work with humanitarian aid organizations and the military.
The Verde team will work closely with Katadyn Group’s North American marketing team to communicate category-leading product collections, as well as execute business initiatives through highly integrated strategies.
Katadyn Group’s North American headquarters are based in Minneapolis. The industry-leading brand collective is deeply respected for its industry-leading water treatment systems, stoves, camp kitchen accessories and lightweight, freeze-dried food.
“Katadyn’s name is synonymous with water filtration and purification, as well as with 360 degrees of camp kitchen products. We’re honored to work with Katadyn Group to help heighten their impact in backcountry and camp-kitchen solutions,” said Kristin Carpenter-Ogden, founder and CEO of Verde.
Katadyn Group is a global company specialized in developing and manufacturing high quality water treatment products, self-sufficient nutrition and ultralight stoves. Its global brands include Katadyn, Trek’n Eat, AlpineAire Foods, Optimus, Pharmavoyage, Micropur, Certisil, Aquafides and Spectra Watermakers. The Swiss company provides products and solutions for the outdoor and marine industries as well as military, NGO, and industrial needs. Its diverse product portfolio ranges from freeze-dried specialty meals and outdoor cooking gear to mobile and land-based water desalination systems and specialized water disinfection systems for industrial applications. Humanitarian aid organizations and the militaries around the globe have relied on Katadyn Group products for nearly a century.
With headquarters in Kemptthal (Zurich), the Katadyn Group employs about 170 people at its subsidiaries in Europe, Asia and North America.
