Katadyn Group welcomed Teresa Coryell House to the team as new global head of digital. Coryell House comes to Katadyn Group with over 20 years of experience in digital marketing and e-commerce with a number of notable brands, including Yoplait and Halo Top.
“We are thrilled to welcome Teresa to our team. Her expertise and leadership will be a vital asset to growing our international digital strategy and heritage brand storytelling,” said Shawn Hostetter, president of Katadyn North America.
While at General Mills working with the Yoplait brand, Coryell House was integral in growing their Facebook page to one million followers in just eight months. House’s knack for creative content and authenticity leant to a natural follower gain that preserved budget. Additionally, she developed the foundation for the website that is maintained by the brand today.
Most recently, House was an independent consultant and worked with Halo Top Ice Cream. She managed all digital and social marketing for Halo Top from its start-up years.
Coryell House will head global digital strategy, representing both Katadyn Group North America and its international counterpart headquartered in Zurich, Switzerland, ensuring the brand develops a consistent experience for its consumers across the globe.
“I’ve been involved with e-commerce and digital strategy since its infancy and understand its elemental role in helping businesses grow and engage with their audiences,” said House. “I’m excited to join Katadyn Group, where we have a great history with industry-leading products—a story I am deeply excited to help tell.”
The Katadyn Group is a global corporate group specialized in the area of self-sufficient nutrition and drinking water supply. Its brands include Katadyn, Trek’n Eat, AlpineAire Foods, Optimus, Pharmavoyage, Micropur, Certisil, SteriPEN and Spectra.