Kari Traa, a Norwegian women’s apparel manufacturer and baselayer brand, named Verde Brand Communications as its agency of record. Effective immediately, Verde will work to enhance the company’s North American growth with strategic public relations and communications support.
Founded by three-time Olympic medalist and four-time World Champion freestyle skier Kari Traa, the brand appeals to active women seeking stylish, high-performance baselayers and training apparel.
“Kari Traa, the brand and person, actively inspire women to live happier, healthier and more empowered lives,” said Sissel Himle, global marketing manager of Active Brands. “Through their vast experience in the outdoor, fitness and active lifestyle industries, Verde is the ideal partner to carry that message to a broad North American market.”
Kari Traa’s collection includes styles and designs that blend merino wool with innovative technical fabrics. A commitment to women’s-specific design, coupled with Scandinavian style and tradition, are its source of inspiration.
“Kari Traa is a vivid and empowering brand for active women who won’t compromise style for performance. The Kari Traa brand continues to shake up women’s-specific apparel and design for female outdoor athletes,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “We look forward to helping Kari Traa build on their highly engaged and loyal fan base – this brand’s time is now.”
Verde will help the brand tell its story in North America with media relations, brand storytelling and creative communication strategies. Kari Traa will work with Verde as they prepare to unveil new designs at the SIA Snow Show in Denver, CO January 26-29.
Photo courtesy Kari Traa
