K2 Sports has hired Jill Nazeer as its new marketing specialist for Atlas, Tubbs and Madshus brands. Nazeer joins K2 Sports with years of marketing experience within the outdoor/fitness industry at The North Face as a marketing representative as well as at Team in Training as a triathlon and cycle team manager in Chicago.
“We are very excited to welcome Jill to our team. Her experience in endurance athletics marketing as well as her in-store sales and marketing experience are a great fit for our Atlas, Tubbs and Madshus brands. We are looking forward to applying her talents to growing participation in the sports and exciting outdoor enthusiasts,” said Alex Draper, vice president of global marketing for K2 Sports.
“I’m thrilled to be working with the K2 team, particularly in the snowshoe and Nordic lines. These brands have an incredible history while remaining at the forefront of technology, always striving to help people achieve their best and have fun in doing it. I’m excited to share my knowledge of outdoor retail and product marketing, and get more people outside enjoying their snow-packed adventures,” said Nazeer.
