K2 Snowboarding hired Thomas Johnson as its marketing manager.
In his new role, Johnson will oversee all aspects of K2 Snowboarding’s marketing program alongside Global Brand Director Hunter Waldron, Digital and Social Marketing Specialist Nick Meilleur, and Marketing Coordinator Dan Mayers.
Born and raised in New Hampshire, Johnson grew up snowboarding and skateboarding. He graduated from the University of New Hampshire’s School of Business and Economics with a degree in Business Administration and a specialization in marketing. His business expertise and love of boards propelled him into a diverse career, which included working at an independent snowboard retailer, representing action sports brands Volcom, Electric Visual, Stance Socks and Crab Grab for Ubiquity Sales, and most recently serving as director of marketing for We Are Camp, LLC – the partnership company of High Cascade Snowboard Camp and Windells – where he oversaw marketing efforts for snowboard, skateboard and BMX.
“We couldn’t be more stoked to have Tom leading our snowboard marketing efforts,” said Hunter Waldron, K2 global brand director. “His skill set and experiences are spot on and will no doubt lift our marketing abilities. Equally valuable to us is his energy and stoke for snowboarding as a sport and a culture. I can’t wait to see what we are able to do with him onboard.”
“I’m very excited to work for a brand with such a rich heritage and unwavering support of snowboarding,” said Tom Johnson. “To have the opportunity to work alongside the amazing team (both in-house and athletes) and communicate the K2 story seems unreal. Talk about a dream come true!”
Photo courtesy K2
