K2 sports entered into a multi-year agreement with world wide Cycle Supply to license K2 Bikes. As part of the agreement, WWCS will design, manufacture, market and distribute K2 Bikes. K2 Sports will discontinue all bicycle operations and transfer the existing business and inventory to WWCS. WWCS currently holds licenses for The North Face and Columbia bicycles.
Robert Marcovich, K2 Sports President said, “This agreement is a great opportunity for us to realize the opportunity of the K2 branded bike business we have been building for the past eight years. We are confident that World Wide Cycle has the resources, expertise, and ocus to further grow the sales of K2 Bikes.”
“The K2 brand has an excellent reputation for performance, quality and innovation with sports enthusiasts around the globe,” said Stew Barnett, CEO of WWCS. “World Wide intends to model its K2 bike business to reflect those same standards great looking, cutting edge bikes at exceptional values. We are excited to be working with a proven market leader such as K2, and to be responsible for growing the K2 bike business globally.”