LifeSport Coaching, the provider of endurance coaching, announced its partnership with K-Swiss.

“I have been closely watching K-Swiss and their product development for a number of years now.” said Lance Watson, Olympic Gold Medal triathlon coach and President of LifeSport. “K-Swiss listens carefully to athletes, coaches and sport experts, coupling that feedback with their own expertise to continually create and refine racing and training products that triathletes embrace. In my mind there is no other shoe and apparel company as committed to the sport of triathlon as K-Swiss. LifeSport shares that same spirit and passion for excellence and athlete performance. We are really excited about this partnership.”

K-Swiss are the shoe and apparel partner of Ironman globally, and have a commanding presence in Hawaii each year at the Ironman World Championships, both on the ground and also on the feet of many of the top pro and age group athletes. They are the shoe and apparel of choice of renowned Ironman athletes Chris Lieto and Mirinda Carfrae, the 2010 Ironman World Champion.

“LifeSport is recognized as the worldwide leader in triathlon coaching and we are thrilled that they have chosen to endorse our product,” said Erik Vervloet, Vice President of Sports Marketing at K-Swiss. “We look forward to working closely with LifeSport at events, camps, and in product testing with their group of coaches and athletes.”

LifeSport offers coaching services through online triathlon and individual sport programs with training camps and clinics around the world.
The company is led by Olympic Gold Medalist and Ironman Champion Coaches, Lance Watson and Paul Regensburg.