K-Swiss and Cleveland-based Home Team Marketing, a leading high school marketing firm, announced the launch of a first-of-its kind program, Train for Life, encouraging and rewarding  high school students, coaches, teachers and community members for pledging to lead a healthier lifestyle. The program, running through the end of May, awards cash and prizes to active achievers in high schools around the country who successfully Train for Life.

Students will also be given students the opportunity to try on K-Swiss Tubes training shoes.

Members of each participating school community are being encouraged to visit the Train for Life web site at www.trainforlifenow.com to individually pledge. Once registered, participants can come back to the site daily to report how they are training, earning a point for each day's activity. The school scoring the most points in each of three divisions will win $15,000 from K-Swiss. The 2nd place school in each division wins $7,000, and 3rd place wins $1,500. Participants who enroll in the program will be eligible to win weekly prizes of Apple iPads. All schools participating in the program will automatically receive $600 from K-Swiss.

“K-Swiss is proud to support a program that incents and encourages youth to build active lifestyles,” said David Nichols, executive vice president of K-Swiss. “As a California Sports Company, our culture is built around sport and play – we hope we can help engage students and educators all over the country to get creative, active in their pursuits to Train for Life.”

As part of the Train for Life program, an on-site activation team will travel the country visiting schools and giving students the opportunity to try on K-Swiss Tubes training shoes. 300 high schools across the country will be participating in the K-Swiss Tubes™ on-sites in the following markets: Atlanta, Buffalo, Charlotte, Dallas, Denver, Green Bay, Greensboro, Los Angeles, Milwaukee, Nashville, Phoenix, Raleigh, Sacramento and San Francisco. There will not be any shoe sales during the try-on demonstrations.