K-Swiss (KSGB) announced two new hires with the appointments of vice president of marketing, Anna Amador, and director of e-commerce, Kristina Barclay.
Amador is an experienced marketing professional having worked with Skechers, Adidas and Nike. Coupled with five years at Skechers as director of product marketing, she then progressed to vice president, Skechers Performance.
“I’m thrilled to join the KSGB team and contribute to the success of the heritage brands of K-Swiss and Palladium. There is so much opportunity and I’m looking forward to working with the great group of people here and building on the momentum of both the performance and lifestyle divisions,” said Amador. “The product continues to push boundaries in innovation and with so many exciting initiatives on the horizon, I am excited to see where we can take the brands.”
“We are very pleased to welcome Anna to KSGB as our new vice president of marketing. Anna comes to us with a wealth of experience and we are confident that she will be a significant addition to the leadership team while supporting the growth we are experiencing,” said Dave Grange, international brand president, K-Swiss. “She will oversee our global brand expression along with a more specific regional focus. Anna will also work closely with our collaboration division and International high heat projects.”
As KSGB’s Director of E-commerce, Barclay is responsible for overseeing and managing the K-Swiss and Palladium brand sites. She was most recently e-commerce operations director at Paige and previously worked for AG Adriano Goldschmied.
“I am so excited to join a heritage brand with a strong vision and plan for continued success,” said Barclay. “I feel privileged to be part of this talented team and lead our e-commerce business for both K-Swiss and Palladium here in the U.S.”
“Kristina joins us with huge experience in the digital world, having spent the last 9 years with Paige where she was responsible for growing the B2C business. She will now take on the overall responsibility for our K-Swiss and Pallidum e-commerce platforms, with a vision to relaunch both sites with an improved customer experience and brand representation,” said Grange. “We are really excited by what Kristina brings to KSGB and look forward to building our digital channel together.”
