K-Swiss named Patrick Buchanan as its new director of global marketing.
Most recently, Buchanan served as the marketing director at sneaker brand Creative Recreation. He also previously handled public relations and celebrity relations for brands such as Hudson Jeans and Royal Elastics.
“With more than a decade of experience, Buchanan brings a wealth of expertise in brand building, delivering engaging and shareable content, celebrity partnerships, retail co-op programs, public relations, advertising and social media,” officials said.
Buchanan will report directly to K-Swiss President Barney Waters. “Patrick is a very well rounded marketer with great relationships within the industry and the culture,” Waters said. “His ability to execute integrated marketing campaigns, coupled with his in-depth knowledge of the marketplace, will be invaluable as we continue growing the K-Swiss brand.”
Buchanan said, “I’m excited to join a company as ambitious and focused as K-Swiss, and to explore new ways of engaging and inspiring our brand audience.”
K-Swiss is based in Westlake Village, CA and has recently announced a move to Downtown LA in 2017.
