The Joybees, LLC Board of Directors has named Ken Dayley as CEO of the casual lifestyle footwear company founded in 2018 in Denver, CO.
The company said in a media release that Dayley has over 15 years of experience “successfully marketing and growing direct-to-consumer brands through strategic digital transformations, achieving profitable growth and thriving in an entrepreneurial environment.”
“It’s an exciting time as Joybees enters its next phase of growth and development,” said Dayley. “By building upon the company’s foundational values, I look forward to leveraging and expanding upon the well-known product offering of Joybees to broaden the awareness and accessibility of the family-friendly footwear brand.
“In today’s economic climate, I believe that with the Board’s support, we are well-positioned for continued growth as a leader in the molded footwear business,” continued Dayley.
Dayley most recently served as the chief digital officer at Body Art Alliance. Joybees said he was instrumental from 2018 to 2021 during the consumer PopSockets craze, first as global e-commerce director and then as VP of global direct-to-consumer.
From 2014 to 2018, Dayley reportedly “provided global digital consulting expertise to New Balance, establishing a data-driven strategic digital growth plan to support robust growth in the U.S. and international expansion in Europe.” From 2012 to 2014, Dayley worked as the digital development business manager for Finish Line, Inc., leading all aspects of its digital business development with an emphasis on affiliate marketing programs.
“We are thrilled to have Ken lead our company and welcome him into this role at such a pivotal time,” offered Joey Separzadeh, chairman of the Board at Joybees, LLC. “His ability to quickly assess and identify the growth potential for Joybees has been impressive. Ken’s roots in the casual footwear industry and his direct-to-consumer expertise are exactly what we have been seeking. His global experience and business acumen will ignite our financial performance through broader brand collaborations, expanded distribution, and consumer awareness.”
Images courtesy Joybees, LLC
