Journeys Group, a division of Genesco, has appointed Stacy Doren’s as executive vice president and chief marketing officer of the Journeys Group, effective August 1, 2024.
Doren will lead all marketing functions, building on Journeys’ foundation as a retailer that sells fashion footwear to teens, kids, and young adults in the U.S., Canada, and the U.K.
“Stacy is an exceptional marketing leader with a resolute commitment to consumer-centric strategies. Her brand-building capabilities and strategic foresight make her the ideal partner in shaping Journeys’ future chapters,” said Journeys Group President Andy Gray.
Doren joins Journeys after a 24-year career at Levi’s, where she held successive leadership roles, culminating in a decade-long role as vice president of Levi’s Americas Marketing. Most recently, she led a 50-person marketing team overseeing creative development, media, partnerships and activations, public relations, channel marketing, and brand environment for Levi’s largest business segment. Under her guidance, she created and executed marketing strategies that strengthened consumer affinity, driving commercial success.
Her resume also includes developing Levi’s full-funnel marketing program, re-establishing Levi’s cultural relevance with youth, helping to rejuvenate the company’s women’s business and growing its lifestyle categories, and overseeing the launch of Levi’s Stadium.
In her new position at Journeys, Doren will report directly to Andy Gray.
“I look forward to partnering with Stacy in developing the next chapter here at Journeys. Her expertise in leading teams to flawlessly execute integrated marketing plans and her instrumental role in revitalizing global brands and aligning them with contemporary culture position her perfectly to propel Journeys toward its next phase of growth and innovation. Stacy’s appointment symbolizes our increased pursuit of brand excellence to strengthen the relationship with our consumers and empower Journeys to stay at the forefront of youth culture in the years ahead,” said Gray.
Image courtesy Journey’s/Stacey Doren
