Jordan World of Flight Shibuya is opening as the first Jordan-only store in Japan this March. The 9200-square-foot space follows the opening of Jordan World of Flight Milan in December 2022.
“Following the launch of Milan, Jordan World of Flight Shibuya provides another unique expression of basketball culture. Tokyo serves as the perfect backdrop, a city that is constantly pushing the edges of innovation, fashion, music, and art,” said Craig Williams, president of Jordan Brand.
Beyond a wide range of products across footwear and apparel for men, women and kids, the store sells customizable products in The Workshop, including the AJ1 and the Renegade Jacket. The Workshop will also guide and provide tutorials on shoe lacing, care and preservation.
The location also includes a Content Studio, the first of its kind for Jordan Brand. Shoppers can use the space to film unboxings and reviews and create content to share through their social handles. Also included is a dedicated SNKRS area for shoppers to pick up merchandise from the app and a Flight Lounge for customers to learn about the Jordan Brand’s history and basketball culture.
The Shibuya store is near the Harajuku trade zone on Meiji Dori Street, one of the busiest retail areas in Japan.