Andrea Perez, formerly global vice president and general manager of Jordan Women’s, has joined Sony as SVP global marketing, product, brand and services with a focus on its Playstation brand.
Perez worked at Nike for nearly eight years and had been general manager for Jordan Women’s since 2017. Her other roles at Nike included general manager, North America Soccer; senior global brand director, Global Football (Soccer); and global brand director, Nike Tennis.
Perez confirmed her new title at Sony on her LinkedIn account and in Adweek, where she said, “One of the things that makes Nike successful is the relentless pursuit of the voice of the athlete [Sony’s] marketing is focused on the excitement, joy and emotion that gamers feel when playing their favorite games on PlayStation [and] there is no person around me in the team that isn’t thinking about the player first.”
Earlier this week, Nike promoted Tonia Jones as VP and GM of Jordan Brand’s women’s business. The 33-year Nike veteran had been leading Nike’s SNKRS and NBHD marketplace.
