UCLA announced a six-year partnership that makes Nike’s Jordan Brand the official athletic footwear, apparel and equipment provider for the Bruins football and basketball programs.
The change comes after Under Armour announced in June that it was ending its contract with the school four years into a 15-year deal worth $280 million. UCLA subsequently sued for breach of contract and has been operating without an official branded apparel partnership this fall. The deal had been the highest in college athletics.
The new deal with Jordan Brand begins July 1, 2021.
Extending across the university’s athletic department, the agreement comprises all 25 of UCLA’s varsity sports teams. Nike, Inc. will supply each with uniforms, apparel and equipment, with Jordan Brand outfitting the football and men’s and women’s basketball programs. With this agreement, UCLA becomes only the fifth university in the country to partner with Jordan Brand on football.
Officially-licensed UCLA x Nike and Jordan Brand gear will release at retail in fall 2021.
Photo courtesy Nike