Jordan Brand, a division of Nike, launched the Jumpman Jeter Vital training shoe. This marks Derek Jeter's seventh shoe for Jordan Brand, with the first being launched in May of 2001.
Officially available in retail stores on Saturday, March 31, 2007, the shoe possesses a combination of synthetic and full grain leather, a foam backed collar lining and heel that offers optimal interior comfort and protection. A symmetrical toe provides better protection against toe drag to enhance bursts of speed. The lateral window cut out supplies Jeter with the freedom of movement to assist in running while allowing his foot to breathe.
“Derek Jeter has been with the Jordan Brand family for more than a decade and continues to epitomize our brand by always aspiring to improve, demanding the best from himself while staying true and understanding that winning is always earned,” said Larry Miller, Vice President and General Manager, Nike Basketball. “The Jumpman Jeter Vital combines the best in shoe technology with odes to Jeter's amazing career and creates a training shoe that will help others reach their athletic goals.”
The Jumpman Jeter Vital features the redesigned Jeter logo, a glow in the dark painted wing, a top cap reinforcement that mimics a steel protective toe cap, four stripes on the heel pull tab representing Jeter's four World Series victories and Jeter's number two on the shoe's outsole and upper alongside a quote “Respect Earned When No One is Looking.” On the bottom of the Jumpman Jeter Vital are five key hidden messages that showcase the five tools necessary to become a baseball star: hitting for average, hitting for power, running with speed, throwing power and accuracy and fielding with an intricate design.
The Jumpman Jeter Vital will be supported by a national print and online marketing campaign. The thematic behind the campaign is to showcase just how hard Jeter works in an effort to become the best. The campaign will communicate Jeter's personal philosophy on training harder than anyone else to overcome aspects of his game that need improvement while enhancing his strengths in an effort to become the best. The campaign's tagline is “Losing Hurts More.”
A division of Nike, Inc., Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products for both men and women.
