Jordan Brand announced a 20-year partnership with Howard University. The Nike subsidiary will unveil the first Jumpman uniforms for the program on August 27.

“This partnership amplifies the culture of champions we are building at Howard,” said Kery Davis, athletic director, Howard University. “After winning multiple MEAC championships last year, we are poised to continue with Jordan Brand by our side.”

Jordan Brand also intends to recruit to elevate athletic and academic experiences.

“HBCUs have been impacting culture since the beginning. Now we see a new era on the horizon, and an opportunity with Jordan Brand to introduce Howard University to the world. Together, we have the power to make a difference and inspire the next generation of students to do the same,” said Jordyn Allen, Howard University student association president.