Johnston & Murphy, a division of Nashville, TN-based Genesco, Inc., recently redesigned the interior spaces of two retail stores—The Mall at Short Hills in Short Hills, N.J. and Twelve Oaks Mall in Novi, MI. Both stores showcase the brand’s full footwear, apparel and accessories line.
“This is an exciting time for Johnston & Murphy. Our sales continue to be on a strong growth trajectory, and we are seeing encouraging trends in retail,” said Danny Ewoldsen, president of Johnston & Murphy. “Most importantly, malls are bouncing back after the downturn brought on by the pandemic and attracting a younger shopper looking for an engaging retail experience and instant gratification. It was these data points that helped inform our strategic decision to invest in the redesign of these two premier mall locations.”
The company’s investment in the Short Hills and Twelve Oaks stores comes as foot traffic at American malls has increased along with rising occupancy rates.
Johnston & Murphy’s Short Hills Mall store, at 2,000 square feet, and Twelve Oaks, at 1,343 square feet, sleek, modern appointments, updated lighting, and bright finishes. Each store showcases the full line, including the Spring collection of casual athletic footwear with J&M’s proprietary comfort technology— a growing category reportedly attracting a younger consumer looking for comfort, value and innovation.
Johnston & Murphy’s new brand campaign, ‘Not Your Dad’s Shoe Company,’ launched in April. It appears in each store and aims to “reshape how customers think of the 174-year-old brand.”
Johnston & Murphy currently operates 66 retail stores, 62 factory outlets and 24 airport locations for 152 stores nationwide. The company remains committed to its retail expansion and redesign goals, with updates planned for store locations in Tysons Corner and Scottsdale and three airport stores in Miami, Philadelphia and Pittsburgh later this year. In addition, a new store at Chicago Midway will open this Fall, followed by the relocation of the Charlotte airport store to a larger, more elevated space.
Image courtesy Johnston & Murphy
