Johnson Outdoors Names VP Marketing Services and Communication

 

In this capacity, Penman will be responsible for leading development of consumer/brand research & market analytics' strategies and programs, and overseeing the company's internal and external strategic communications, as a member of the company's executive management team reporting directly to the Chairman & CEO.

 

“The breadth and depth of experience and expertise Pat brings will be invaluable in our efforts to deliver continuous meaningful innovation and value to our consumers, customers and stakeholders. We are thrilled to have her on board,” said Helen Johnson-Leipold, Chairman and CEO.

 

Penman's career spans more than 30 years of experience in the consumer packaged goods industry, including Kraft and Campbell Soup, prior to joining SC Johnson where she held key roles, including Director of North America Marketing Services (leading Research, Media, Promotions, Business Analytics, Consumer Services, Brand Marketing PR and CRM resources); and most recently, Senior Director for Global Air Care. The breadth and depth of experience Pat brings to JOI will be invaluable.

Johnson Outdoors designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. It's brands include: Old Town  canoes and kayaks; Ocean Kayak and Necky  kayaks; Carlisle  paddles; Extrasport  personal flotation devices; Minn Kota  motors; Cannon  downriggers; Humminbird  marine electronics; LakeMaster  electronic charts; SCUBAPRO  and SUBGEAR  dive equipment; Silva  compasses; Jetboil  outdoor cooking systems; and Eureka!  camping and hiking equipment.