Johnson Outdoors, Inc. hired Bill Kirchner as group vice president for the Fishing segment, reporting to CEO Helen Johnson-Leipold. He also became a company executive committee member, responsible for providing strategic direction, oversight and driving innovative growth for the Fishing segment.
Kirchner joined the company from Newell Brands, where he was the SVP and general manager of its Outdoor Equipment segment since 2020. Before that, he held various senior leadership roles of increasing responsibility at Amer Sports and Wilson Sporting Goods.
“I’m pleased to welcome Bill to our team. His 25-plus years of experience and capabilities will be critical to our Fishing business, ensuring we continue to leverage our strengths in consumer-driven innovation and maximize opportunities in the outdoor recreation industry,” said Johnson-Leipold.
“As an avid fisherman, I am excited to join the Johnson Outdoors team and to lead the iconic Minn Kota, Humminbird and Cannon brands. I look forward to engaging our passionate anglers, partners and fishing team to develop future growth opportunities for our brands,” said Kirchner.
Photo courtesy Bill Kirchner/LinkedIn
