Johnson Outdoors Inc. acquired Seabear Diving Technology, a dive innovation start-up specializing in the development of underwater instrumentation through unique application of new and emerging technologies. Founder and principal, Arne Sieber, will join the company's Diving unit which makes and markets Scubapro branded dive equipment sold in over 80 countries.
“The power and appeal of Johnson Outdoors' iconic Scubapro brand, our deep knowledge of the dive consumer, and legacy of pioneering innovation, combined with Seabear's technology expertise will strengthen innovation and enhance opportunities for sustainable growth in the future,” said Helen Johnson-Leipold, chairman and chief executive officer, Johnson Outdoors.
Johnson Outdoors designs, manufactures and markets a portfolio of brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town canoes and kayaks; Ocean Kayak and Necky kayaks; Carlisle paddles; Extrasport personal flotation devices; Minn Kota motors; Cannon downriggers; Humminbird marine electronics; LakeMaster electronic charts; Scubapro and SUBGEAR dive equipment; Silva compasses; Jetboil outdoor cooking systems; and Eureka! camping and hiking equipment.