John Moore has joined Mossimo as Vice President and Creative Director of Modern Amusement. Mr. Moore joins Mossimo from Abercrombie & Fitch where he was Senior Director of Global Concepts. As Creative Director of Modern Amusement, Mr. Moore will focus on Modern Amusement's men's product and accessories and will be responsible for the launch of its women's counterpart expected in Spring 2006. He will oversee all advertising, packaging and creative direction for the brand.
Mr. Moore joined Abercrombie & Fitch in 1999 as Conceptual Director – Guys and Girls. Among other things, Moore is credited with the conceptualization, creation and launch of Hollister, a 150-store west coast lifestyle retail chain targeting the 14 to 18 year old consumer. In that position, he was responsible for the creative direction for clothing, visuals and structure and established Abercrombie's first west coast satellite office as a conceptual brain center for the brand. In 2003, Moore was promoted to Senior Director Global Concept – Men's, Women's, Boys and Girls for all of the Company's concepts including; Abercrombie & Fitch, abercrombie and Hollister. His responsibilities included forecasting trends, establishing key silhouettes, colors, fabrications, prints and patters, as well as managing a global design graphics and market research team of directors, designers and associates.
Mossimo Giannulli, Chairman and Chief Executive Officer of Mossimo, Inc. commented, “I am pleased to have someone of John's caliber join Mossimo, Inc. John's wealth of experience in product concept and design, his understanding of the west-coast lifestyle and his knowledge of the youth market in general are valuable assets that we will look to leverage across all of our current and future businesses.”
John Moore commented, “I have always respected Mossimo's creative vision and Edwin is renown in the industry for helping to develop power brands. I look forward to building on the momentum that has already been created and I am very excited to be a part of the future.”
“John's creative talent and energy will be invaluable as we look to further expand our platform into the future,” stated Edwin Lewis, Mossimo Inc.'s Vice Chairman and President. “We are thrilled to have him on board and believe he will be an immediate and meaningful contributor to our company.”
