Joe's, formerly G.I. Joe's, formerly unveiled its redesigned and reorganized webstore, www.joesports.com. The updated webstore, http://www.joessports.com/, was redesigned by Joe's e-commerce platform provider GSI Commerce, Inc. to reflect its new brand and align its online presence with its physical stores.
Joe's became the company's official name on April 1. In addition to updated branding and a reorganized product catalog, Joe's new online store incorporates enhanced features and functionality to address the online shopping needs of its expanding consumer base as Joe's broadens its appeal to women and children.
“Joe's has evolved quite a bit during its 55-year history, and the re-branding of our company, our physical stores and our online store is an accurate reflection of who we are today and how our customers view us,” said Norm Daniels, president and CEO of Joe's. “As we continue to grow as a company and expand our product offerings to appeal to a broader audience, we want to ensure every customer touch point — online and off — supports our brand promise and results in a positive interaction. With their expertise in e-commerce and interactive design, GSI is helping us deliver on that promise.”
A few of the additional features GSI integrated into Joe's new webstore include dynamic displays of top brands, additional content layers that let visitors select from sub-category links, and graphic displays that change automatically by recognizing the time of day at the site visitor's location.
“We're glad to be a part of Joe's re-naming effort, through which they're embracing the present and the future, without losing sight of their roots,” said Rob Schmults, GSI's vice president, Sporting Goods Business Management. “GSI recognizes how important it is for leading retailers like Joe's to ensure customers have a consistently branded experience across channels. Our design and marketing services division worked closely with Joe's to ensure the new site reflects their core brand components and messaging to support their business both online and in Joe's physical stores.”
