Kayak said industry veteran Joe Pulliam has joined the senior management team.
Dagger kayaks line in the eighties.
Pulliam started
in the paddlesports industry in 1982 as marketing director for Perception, Inc.
Six years later, he left to co-found Dagger. Ten years later, Dagger merged
with Perception to form Watermark Paddlesports. In 2005, Confluence Watersports
acquired Watermarks paddlesports division brands, including Dagger.
“We
are very proud that Joe has found Jackson Kayak worthy of his time, energy and
commitment,” said Jackson Kayak founder Eric “EJ” Jackson. “Everyone
in the industry loves to work with Joe. He knows the business and has a lot of
integrity plus hes great fun and a great boater.” Pulliam and Jackson have
known each other for years but Pulliam, who has been a consultant for the past
four years, said three key factors drew him to working exclusively with
Jackson: the size of the company, that its family-owned rather than
corporately owned, and that whitewater, still a big passion for Pulliam, is
more than “just a sideline image piece.”
“Being
part of Jackson Kayak reminds me of my Dagger days except I get to work from
home now,” Pulliam said. “This company has a lot of potential.”
During
the course of his career, Pulliam has given back to the paddlesports industry
through membership on the boards of paddlesports trade associations, the
American Canoe Association and American Whitewater. He also served on the 1996
Olympic Whitewater Marketing Committee as well as myriad local and regional
business and river-oriented non-profits. Founded in 2004, family-owned and
operated Jackson Kayak is the leading manufacturer of whitewater kayaks.
