Spy on Wednesday announced that Joe Freitag has returned to the Spy family in the newly created role of vice president of brand.
In his new role with Spy, Freitag will be responsible for the guidance and alignment of Spy’s marketing and product strategy on a global level.
Freitag first joined Spy’s ranks as a part of the marketing team in 1999, and his return to the brand reinforces Spy’s commitment to both progression and leadership in the aggressively-dynamic eyewear industry.
Prior to his return to Spy, Freitag held multiple senior-level roles at some of the most recognizable and influential brands in the category, including general manager and director of product at Kaenon, and global brand director at Arnette Eyewear.
Throughout his career, Freitag has played an integral part in a broad array of critical functions, ranging from product design and supply chain management, to strategic initiatives designed to empower brands as they expand into new sectors.
“It’s an understatement to say that I was excited when first approached about returning to Spy. The brand has an exciting energy and the opportunities for growth across multiple categories is undeniable,” said Freitag. “Personally, rejoining Spy feels like a homecoming and I’m honored to be working with such a passionate and talented group of people that are dedicated to the success of the Bollé family of brands.”
“Few in the eyewear industry have Joe’s multi-faceted background in brand stewardship, product design, and managerial infrastructure, making him the perfect fit to lead Spy’s continued progression. Our commitment to the continued success of Spy at every level necessitates that the brand has the team and tools to thrive in what has become an aggressively dynamic industry,” said Peter Smith, CEO of Bollé Brands.
