Jetboil Inc. further expands its team with the recent hiring of James Bartho as international sales manager. Bartho, formerly international market director for Pacific Outdoor Equipment and import brand manager for Sea to Summit, will assume responsibility for growth of the Jetboil brand in markets outside of North America, including Europe and Asia Pacific.
“On behalf of the entire team, we are thrilled to have James joining Jetboil at such an opportune juncture, with the launch of a category defining new products platform,” said Perry Dowst, co-founder and CEO of Jetboil. “James' roots with the brand and products go back to his successful shepherding, launch, and success of the original Jetboil Personal Cooking System in the Australian market and more recently his contributions to the category leading Flashâ¢ program. James' brand management ability as well as his keen product sense will add tremendous depth to our team as we re-launch the brand and strengthen our category leadership with an unprecedented new products expansion worldwide in spring 2011.”
Jetboil has announced three new personal cooking systems, Jetboil Zip, Jetboil SÅl, Jetboil SÅl Titanium, all based on Jetboil's core FluxRing technology.
“It is a real opportunity to join the Jetboil team and contribute to their continued global growth,” said Bartho. “I look forward to being a part of a company that is driven by innovation, forward thinking, and continued efforts to develop environmentally sensitive products.”