Leeds United entered into a new partnership agreement with sports fashion retailer JD Sports. The new agreement will see JD Sports become its official sleeve sponsor for the 2020/21 Premier League campaign.
The partnership comes as the Whites prepare to return to football for the first time in 16-years.
The JD logo will sit on the left arm of both its new men’s and women’s Adidas kits and will be printed on adult and junior replica shirts.
Peter Cowgill, chairman of JD Sports Fashion PLC said: “We are excited to partner with Leeds United ahead of their return to the Premier League. With the level of support and impact the Club has on the local community, as well as through its global fanbase, it’s great to see them back and for JD to be a part of the journey.”
Leeds United Executive Director Paul Bell added: “JD is one of the most recognized names on the high street, and we’re delighted to enter into this new strategic partnership with them. The sponsorship market in the Premier League is as intense and competitive as ever, and we are excited to be working with JD on our return to the top flight.
“We have successfully grown our retail operations over the last two years, increasing the number of official stores, upgrading our eCommerce platform and expanding our ranges of match and replica kit, training and leisure apparel. The JD Group now has over 2,300 stores across 19 International territories including key markets such as Asia, USA and Australia, and this new agreement will help the Club gain increased global visibility.”
He added, “Following our landmark partnership with Adidas, the global leader in football, we’re now pleased to secure a relationship with JD, the leader in sports fashion. We are looking forward to working with JD in what I’m sure will be an important partnership for both JD and Leeds United.”
Photo courtesy JD Sports/Leeds United
