JCPenney debuted an exclusive footwear collection with Airwalk, the skate and lifestyle sneaker brand owned by Authentic Brands Group (ABG).
“We want customers to be excited about who they can become and the experiences they can have when they wear our collections,” said Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney. “Airwalk at JCPenney makes the brand’s signature So-Cal spirit and fashion accessible to everyone, whether they connect with the brand through attitude or activity.”
“ABG is excited to announce the launch of Airwalk at JCPenney,” said Jarrod Weber, group president, lifestyle and chief brand officer, ABG. “This is a new comprehensive apparel and footwear plan for the brand within this channel. The styles and designs will continue to pay homage to the brands DNA, and we are focused on building the next generation of Airwalk consumers. The JCPenney customer is going to be pleased with what they find.”
