JB Capital reported it made a strategic investment in Crossnet, the Miami, FL-based creator of the four-square, volleyball-like net game.
Invented in 2017, the game is “used in over 100,000 homes and is sold in 3,500 retailers,” including Dick’s Sporting Goods, Sam’s Club and Academy Sports + Outdoors.
Crossnet is the official backyard game of USA Volleyball and Canada Volleyball. Terms were not disclosed.
“The focus on health, exercise and fitness is driving the continued growth in the U.S. sports equipment market,” said Jeremy Hill, founder and managing partner, JB Capital. “We are thrilled about partnering with such an exciting brand that has seen tremendous growth over the last few years.”
“As technology continues to influence and control our lives, it has never been more important to disconnect, get outside and to make memories with your friends,” said Chris Meade, co-founder and chief marketing officer, Crossnet. “COVID-19 has impacted the consumer’s mindset forever and living an active and healthy lifestyle is at the forefront of many consumers’ minds.”
