Jay Berlin, the former CEO of at Summit Sports Companies and Sportsman’s Guide, has been appointed CEO of lighting and home décor online retailer Bellacor.

Berlin was most recently CEO of Summits Sports Companies, which includes Summits Sports, Austin Canoe and Kayak, Skis.com, Snowboards.com, Inlineskates.com, Wateroutfitters.com, Campgear.com and Rackboys.com, from 2017 until earlier this year. He joined Summits Sports in 2017. He was CEO of Sportsman’s Guide for 2009 to 2016.

He also worked in the past for UnitedHealth Group, Northern Tool & Equipment and Fingerhut.

Bellacor Board Chairman Michael Minsberg said, “Jay comes to us with an impressive track record of growing businesses through strategic innovation and a focus on operating excellence, which makes him the perfect person to help shape the future of Bellacor. His extensive experience in marketing and brand building speaks volumes, and we are absolutely thrilled to have him on our team.”