Jaxjox announced a $10 million Series A round of funding with investors including Dowgate Capital Ltd. and entrepreneur Nigel Wray, bringing the total funding raised to date $17 million.

The funding assisted in the research and development of the Jaxjox InteractiveStudio which will ship to customers later this year, as well as global retail expansion. The InteractiveStudio platform combines connected strength-training equipment with live and on-demand content for users to track their performance in real-time during classes. The funding will also support Jaxjox’s product range that includes the KettlebellConnect 2.0 and DumbbellConnect.

“With so much activity in the connected fitness space, we’re both delighted and excited to be part of Jaxjox’s movement to bring fitness and health together using data science. This is the future of wellness,” said James Sergeant of Dowgate Capital.

“When developing the InteractiveStudio it was important for us to think about all the friction points user experiences with home gym equipment. A few years ago, there were no in-home fitness solutions that fit into every lifestyle. There were in-home solutions for cardio and strength but nothing that combined the two in one compact unit. We spent two years creating the ultimate community-centric home fitness solution that combines adjustable free-weight equipment, AI-powered performance tracking, and content for a wide variety of workouts,” said Founder and CEO Stephen Owusu.

“Beyond fitness-tech products, our vision is to close the gap between fitness and health. By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and will continue to enhance our platform to provide an unparalleled experience,” Owusu added.

In 2019, Jaxjox debuted the KettlebellConnect, the smart kettlebell with adjustable weights. This fall, customers will be able to purchase Jaxjox InteractiveStudio on its website and BestBuy.com.

Photo courtesy Jaxjox