Jarden Consumer Solutions (JCS) will launch a new line of  pain relief products in cooperation with World Triathlon Corporation (WTC), which owns the Ironman Series. The product line will feature heated and cold sports wraps that will help athletes with performance and recovery

“We are very excited to team up with WTC,” stated Mike Fretwell, vice president, marketing, Personal Care and Wellness, Jarden Consumer Solutions. “We look forward to merging our marketplace leadership with their renowned Ironman brand for additional growth. This agreement will allow us to connect with new as well as loyal customers while expanding into new channels of distribution.”

The new line will include three cordless heated sports wraps-back, knee and shoulder-and one cold sports wrap. The heated sports wraps each provide four-hours of deep penetrating heat and are conveniently battery operated, which allows athletes to stay active while wearing the wraps. The cold sports wrap provides targeted reusable cold therapy, helping to relieve sports-related pain.

“We’re thrilled to be able to offer our athletes a pain relief product that’s launched by one of the leaders in the consumer products industry,” said Mike Pine, Chief Sales Officer for WTC. “JCS is the ideal partner on a product of this kind – their experience, coupled with our renowned brand and consumer following, will help to make the heated sports wraps a success.”

The product line debuted in October in three Best Buy stores in Chicago, Ill., with plans to expand to other retailers in the future.
JCS is a subsidiary of Jarden Corporation that designs, manufactures and markets, nationally and internationally, a diverse portfolio of consumer products under  brands such as Bionaire, Crock-Pot, FoodSaver, Health o meter, Holmes, Mr. Coffee, Oster, Patton, Rival, Seal-a-Meal, skybar, Sunbeam and VillaWare.

World Triathlon Corporation (WTC) portfolio includes Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year.