Jarden Outdoor Solutions appointed Terry Carlson as president and CEO of Jardens fishing businesses. In this newly-created position, Mr. Carlson will be responsible for the growth and development of the companys leading brands that include Abu Garcia®, Berkley®, Fenwick®, Mitchell®, Penn®, Pflueger®, Pure Fishing®, Shakespeare®, SpiderWire®, Stren®, and Trilene®.
Mr. Carlson, 45, is a seasoned executive and avid angler who brings more than 20 years of branded consumer product experience to Jarden Outdoor Solutions. Mr. Carlson joins from Raymarine Inc., a worldwide leader in marine products, where he served as CEO of the Americas business and was responsible for worldwide global product management and strategy. Under his direction, the companys sales and profitability have grown substantially.
“We are excited to welcome Terry to head up this important area of our business,” said Greg Shearson, president and CEO of Jarden Outdoor Solutions. “Our brand portfolio in the fishing market is unparalleled and Terrys long track record of successfully building brands, developing winning teams, developing breakthrough innovative products and increasing sales and profitability makes him an excellent fit as we look toward the future.”
Prior to Raymarine, Mr. Carlson held a variety of senior management positions at Polaroid, Emerson Electric, and Black & Decker. Mr. Carlson received an MBA from Loyola College and a BS in Business Administration from Indiana University. He holds seats on the boards of the National Marine Manufacturers Association, Growing Boating Inc. and the World Sailfish Championship Advisory Board.
“Joining Jarden Outdoor Solutions is an exciting opportunity to grow what are the premier brands in the fishing industry,” Carlson said. “I look forward to working with the entire team to further unlock the potential of these brands on an international level.”
