Jarden Corp. CEO Jim Lillie identified the triathlon footwear and apparel brand Zoot as one of the most promising growth opportunities at Jarden Outdoor Solutions (JOS), which sold $2.7 billion of camping, fishing, football, skiing and outdoor apparel in 2012. 

 


K2, a JOS company, acquired Zoot in 2009 amid exploding participation in triathlons and running. Lillie told analysts attending the Robert W. Baird and Co. Growth Conference last week that while Zoot sales are currently below $100 million, Jarden executives think they can double or triple them by investing behind the brand.

 

Two years ago, it really didnt have a marketing program, Lillie said of Zoot, which recently aired its first television commercial. Were spending a lot of time and effort expanding that on a global basis.

 

Jarden has said it thinks it can double sales of its Marmot brand to the $400-500 million mark in the coming four to five years by opening branded stores and expanding global distribution and marketing.
Jarden has grown Coleman, its largest brand, into an $800 million business since acquiring it in 2005.

 

JOS also owns ExOfficio, Marker, Rawlings, Volkl and more than a half dozen fishing brands.