Jamba Juice said it entered into a license agreement with Headline
Entertainment to develop a line of Jamba inspired apparel. The
companies will create men’s, women’s and youth T-shirts, sweatshirts
and headwear, as well as a tote bag. The line will be sold to
mass, specialty and upscale retailers, as well as online. Select items
will be available in Jamba Juice stores.
“We’ve been looking for new innovative ways to expand our brand and be
even more relevant to our customers. Adding an apparel line extends the
Jamba brand into yet another new category, and reinforces our position
as an active, lifestyle brand,” said Susan Shields, Vice President,
Consumer Products and Licensing, Jamba Juice Company. “We feel that
Headline Entertainment’s experience in the apparel sector as well as
the creativity behind their products will produce a fun, vibrant
apparel line.”
“Extending Jamba’s brand through an apparel line is an exciting
opportunity for our company,” said Mike Taylor, President, Headline
Entertainment. “We look forward to working with the Jamba team to come
up with a collection geared especially towards their customers.”
Since announcing their intent to build a licensing growth platform as
part of the 2009 BLEND plan, the blueprint for the company's strategic
priorities, Jamba has made significant progress in developing licensing
alliances to launch new products. The company's Jamba-branded toy
blender, developed through its relationship with Think Wow Toys, is
expected to hit retail shelves in mid-November. It expects its’ frozen
novelty products, and frozen smoothie kits, developed through its
relationship with Oregon Ice Cream and The Inventure Group,
respectively, to launch in retail in early 2010. The company is
exploring a number of other opportunities to extend the Jamba brand.
