Active Engineering, LLC has retained Terra Public Relations of Jackson, WY, to handle its public relations efforts, including overseeing media introduction, communications and product and brand conversations for the JakPak brand.
“JakPak was born out of a desire to provide shelter for those who need it most,” said Terry Jensen, inventor and co-owner of Active Engineering. “Our goal with JakPak is to offer the perfect alternative personal shelter for anyone who needs a reliable solution to exposure from the elements. As our company grows, our hope is to be able to provide JakPaks to those who need them most, particularly the homeless.”
Active Engineering has also partnered with J. Rose & Associates as master sales agents and operations manager to introduce JakPak to consumer markets around the world.
Jim Rose, owner/founder of J. Rose & Associates said, “We are very excited about the introduction of JakPak to the consumer market and we have found a great partner in Terra PR. Based in Jackson Hole, their experience in the outdoors and outdoor industry gives them authenticity, and the ability to understand and relay not only how a product functions, but the larger story behind it. This is essential to telling our story and building our brand within our key markets and beyond.”
Active Engineering designs and produces JakPak the worlds only all-in-one waterproof jacket, sleeping bag and mini-tent. JakPak provides an alternative portable personal shelter for outdoor enthusiasts and provides a reliable solution for emergency preparedness.
