CriticalPoint Capital, (CPC) the Los Angeles-based private investment firm and owner of JackRabbit and Olympia Sports, has completed the acquisition of from Walmart, Inc. is an online retailer of footwear, apparel and accessories in the U.S. and internationally offering shoe brands spanning athletic to casual for women, men, and kids. Originally founded in 1999 as ShoeBuy, is headquartered in Boston.

“CriticalPoint Capital is the ideal partner to help us achieve our next phase of growth including optimizing product assortment, delivering a best-in-class footwear shopping experience, while also leveraging operational capabilities and strategies,” said John Foristall, president and CEO of “CPC has extensive knowledge and experience in the footwear industry, including an understanding of our key brands and how these brand relationships have been the cornerstone of this business for over 20 years. CPC also has a strong track record of giving companies the advice and backing they need to succeed as standalone businesses.”

The acquisition marks CPC’s most recent investment in the footwear industry, having completed previous transactions with JackRabbit, Clever Training and Olympia Sports. Brad Holtmeier, partner at CPC added, “We are thrilled to leverage our operational and consumer-focused expertise to help continue its long-standing position as a leader of online footwear and further the company’s strategic evolution.”

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