Jack Wolfskin said its sales grew 22.5 percent to €355 million ($494mm) in 2011 despite a late winter and the euro crisis. All product areas (apparel, equipment, shoes) as well as all sales channels and regions contributed to growth of the German outdoor brand. Footwear sales grew overproportionally by more than 35%, and growth in the European market (excluding Germany) was similarly high. In Asia, sales figures more than doubled.
“We have witnessed yet another outstanding year and are set to strengthen our position in all target markets as planned,” said Christian Brandt, Chief Operating Officer at Jack Wolfskin. “The positive trend recorded in the past financial year confirms the high potential of the Jack Wolfskin brand, even in an international setting. Even in the first quarter of the new financial year and despite the fact that the winter has been very mild, we have achieved a growth rate of virtually 10%, allowing us to remain confident that we will be able to further expand our market position in 2012.”
Jack Wolfskin mainly distributes its products in outdoor and specialist sports stores, as well as its franchise stores. There are currently 300 franchise stores across Europe, and there is also a similarly high number in China where the brand has successfully climbed to No. 4 in the outdoor market.
At the end of the 2011 financial year Jack Wolfskin employees totalled 630 throughout the company, compared to 532 in the previous year. Jack Wolfskin will continue to expand in 2012 too.
