Jack Wolfskin announced the opening of the brand’s first North American showroom located in downtown Park City, UT.

With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is looking to expanding its footprint with North American customers. 

“We’re thrilled to have the space open and connect with both fans of the brand and new customers,” said Diana Seung, general manager, Jack Wolfskin North America. “It’s the perfect space to share our brand story and showcase new products, technology, apparel, and hard goods.”

Located in downtown Park City, the showroom will be open by appointment to maintain safety and health precautions during the pandemic. 

“We’re looking forward to immersing within the Park City community,” stated Roberto Gutiérrez, director of brand marketing, Jack Wolfskin. “The community and trail system of the area align with our brand, and we look forward to being a starting destination for trail users in the area.”

The brand, founded in 1981, is celebrating 40 years in global business this year and has new product releases in the pipeline.  

Photo courtesy Jack Wolfskin