Jack Wolfskin reported that it made leadership and sales team changes to strengthen its position in the North American market.
Elliott Nolan was appointed the senior director of sales and marketing for the North American Market, Omnichannel. The company said Nolan’s experience in sales and marketing prepared him for the role, having worked for Ruffwear, Amer Sports, Klean Kanteen, The North Face, and Patagonia.
Jack Wolfskin also welcomed Tim Olson as a sales rep covering the Great Lakes/Upper Midwest region, including North Dakota, South Dakota, Minnesota, Iowa, Illinois, Indiana, Ohio, Michigan, and Wisconsin.
Olson brings a deep understanding of the outdoor industry to the position, having previously worked in retail and as an independent sales rep for multiple snow, skate and water action sports brands.
“With Elliott Nolan leading the sales and marketing efforts in North America and Tim Olson joining the team to strengthen the presence in the Great Lakes region, Jack Wolfskin is poised for continued growth in specialty and outdoor retail markets,” the company said in a release.
