Bat designer Warstic released a short film that stars the Detroit Tigers’ Ian Kinsler as “The Hitter,” a baseball player haunted by a spirit played by White, who co-owns the company.

Writer: Carly Terwilliger

Warstic, a creator of metal and wood baseball bats, gear and apparel co-owned by Jack White, tapped the musician’s new, mostly instrumental song called “Battle Cry” for its new promo film. Released this morning, the short stars Detroit Tigers second baseman and four-time baseball All-Star Ian Kinsler as “The Hitter,” a baseball player haunted by a spirit known as the Raven, played by White.

White and Kinsler became co-investors and co-partners with Warstic Founder Ben Jenkins, a former baseball player turned designer, earlier this year.

White, the Grammy-winning former frontman of The White Stripes, an American rock duo formed in 1997 in Detroit, said he discovered the company through his love of design. “I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition,” he commented when the partnership was formed.

The film aired before the Tigers’ opening weekend game against the Boston Red Sox, with “Battle Cry” as Kinsler’s walk-up music.

Third Man Records, White’s record label, will also release “Battle Cry” as a limited edition, one-sided, gold colored vinyl seven-inch for Record Store Day. A portion of its proceeds will go to The Well for Culture Institute, a Native American charity supported by Warstic.

Photos and video courtesy Warstic