UYN Sports, a maker of sustainable apparel, footwear and accessories based in Italy, named Granite Marketing its sales agency of record for the Rocky Mountain region (Colorado, New Mexico, Utah, and Wyoming). Outdoor industry veteran Steve Copeland heads Granite Marketing.
In March, UYN launched in the U.S. with baselayers manufactured in Pennsylvania. It also launched a footwear collection that is produced from socks. The company reported it will open its first Boston retail store this fall.
“Granite Marketing has a solid track record working with the most iconic outdoor brands in the U.S.,” said John Phaneuf, U.S. director of sales for UYN Sports. “Steve and his experienced team are already hard at work telling the UYN story founded upon the commitment to use next-generation bio-based materials. We look forward to leveraging their expertise to introduce more retailers and consumers to the UYN family.”
Copeland, recently named president of the Outdoor Market Alliance, represents Asolo, Eno, Exped, Gregory, Farm to Feet, Industrial Revolution, Lamo, Toad&Co, and Snow Peak.
“UYN brings a fresh perspective to the competitive outdoor market because of its Academy for Research and Engineering in Apparel and Sports (AREAS), a state-of-the-art research and design center subjecting products to the toughest tests in a rain room and a cold chamber and testing on a thermal mannequin,” said Copeland. “Their footwear and apparel are as incredibly durable as they are sustainable. We look forward to helping them grow in such an important region.”
