ISPO Shanghai 2017, being held from July 6 to 8, will have 572 exhibiting companies, representing a 22 percent increase compared with 2016.
According to a statement from Messe München International, 72 percent of the 572 exhibiting companies come from China. The other 28 percent of exhibitors come from Europe, the US, and the Asian and Pacific region, including major companies such as Fjällräven, Gola and Marmot.
Messe München has a new hall concept for 2017 at the show with three theme worlds: Nature & Elements, Speed & Strength, Urban & Lifestyle focusing on running and fitness, outdoor, water sports, textile trends, and action sports. The new theme worlds offer better orientation for visitors and easier communication within “theme worlds” for exhibitors.
“The ISPO Shanghai aims to promote innovative brands, present technological progress, and create new opportunities to establish better communication between the industry and consumers,” said Thomas Löffler, chief financial officer of Messe München, at a press conference kickoff.
The event will also feature a livestream broadcast held in cooperation with TMall, one of China’s largest B2C online retailers. Added Löffler, “By cooperating with TMall, we want to establish a multi-segment and multi-channel platform that equally covers both online and offline business in order to provide a retail platform for the entire Chinese sports market.”
