Together with sports and outdoor brands, retailers and industry associations, Messe München made two major changes —ISPO Munich will be held permanently at the end of November, thus leaving the previous January date, and OutDoor by ISPO is moving permanently from the end of June to the end of May/beginning of June.
Messe München said that for 2022, ISPO Munich 2022 will be held from November 28-30, 2022, and OutDoor by ISPO 2022 will run from June 12-14, 2022.
Messe München said the permanent shift in dates is a strategic decision due to market changes. Industry and retail are facing major shifts in the global supply chain, which also caused changes to order cycles. Scheduling ISPO Munich in January or February, as was previously the case, is therefore too late for many industry participants. The permanently brought-forward date for OutDoor by ISPO also works better with the new order cycles.
“When the industry changes, we also have to find new ways,” said Klaus Dittrich, CEO, Messe München. “The new dates are the ideal response to current and future challenges. Above all, they offer completely new opportunities for industry and trade.”
Messe München said the “permanent move of the dates will give international trade shows more relevance and a new significance as an important source of inspiration for the entire industry and the end consumer. ”
In the future, ISPO Munich will also be the worldwide kick-off for the winter season. “This is where retailers get an overview of the season’s new products and can then start the ordering season, where decisions of industry-wide significance are made and where consumers are excited, inspired and activated at the same time,” continued Dittrich.
“We are creating a completely new business ecosystem here, where ISPO Munich and OutDoor by ISPO gain more relevance by adapting to the changing order cycles,” said Tobias Gröber, head of the Consumer Goods Business Unit, Messe München.
The duration of both events will be shortened to three days and a maximum size for booths will be introduced. Currently, a maximum of 150 square meters of booth size is planned for OutDoor by ISPO and a maximum of 200 square meters of booth size per exhibiting brand for ISPO Munich.
This decision was made after the positive experiences with IAA Mobility, for which Gröber was also responsible. The duration of this trade fair was also shortened with its move to Munich and the size of the booths was limited for the first time.
Next year, OutDoor by ISPO, from June 12-14, 2022, will be held at the MOC Veranstaltungscenter and the former railroad repair plant located in the vicinity for brand staging and event formats.
The June date is an interim step to an earlier date starting in 2023. For 2023, OutDoor by ISPO is scheduled for May 22-24 at the trade fair center in Munich-Riem. It will then be held permanently at the end of May/beginning of June. “We have received broad approval for this decision not only from the advisory board of OutDoor by ISPO but also from many other industry participants,” said Gröber.
“As a result of the decision we have made together with the industry and retail, the industry will benefit long term from the new orientation of ISPO Munich and OutDoor by ISPO,” said Dittrich.