Sales of space for the ispo china 11 trade show are up 60% from a year ago at its new venue, the China National Convention Center in Beijing.
In 2011 there will be many new exhibitors, among them international companies such as Phenix, Kolon, Cratoni Helmets, EFX, Thinkpace, Barco, and Salewa. The South Tyrolean manufacturer participated with success in the Distributor Match Making Program at ispo china 2010, and will be represented at the upcoming trade show with 120 square meters of exhibit space. In addition, many other established brands such as Vasque, Ecco, Fjällräven, Mangrove, Toread, MobiGarden, and KingCamp have already registered for ispo china 11, according to Messe München International, which owns and manages the show. Ozark and Shehe Marmot will return as exhibitors following a short break from the event. The Austrian Village at ispo china 2011 welcomes the new exhibits by adidas eyewear and Deeluxe.
This year's show, now just four months away, will feature a new Fashion Trend Area that will present the new concepts and upcoming trends from China for the next season. Together with the Wearable Technology Area this new sector will provide trade show visitors with a comprehensive overview of future trends. The Department Store Tour will be expanded to allow networking between Chinese department store managers and exhibitors for future cooperation. In addition, the side event program will include the Asian Pacific Snow Conference (APSC) and the China Outdoor Retailer Conference (CORC), as well as a number of other conferences actively endorsing the development of the Chinese market as well as networking between retailers and brands.
This year's show, now just four months away, will feature a new Fashion Trend Area that will present the new concepts and upcoming trends from China for the next season. Together with the Wearable Technology Area this new sector will provide trade show visitors with a comprehensive overview of future trends. The Department Store Tour will be expanded to allow networking between Chinese department store managers and exhibitors for future cooperation. In addition, the side event program will include the Asian Pacific Snow Conference (APSC) and the China Outdoor Retailer Conference (CORC), as well as a number of other conferences actively endorsing the development of the Chinese market as well as networking between retailers and brands.
