Isbjörn of Sweden hired Toronto-based sales agency Sprout Sales, Inc., led by industry veteran Kelly Holmes, as its retail sales agent for the Canadian market.

“Kelly has an industry-leading reputation within the North American outdoor market and is the perfect partner to increase retail distribution of Isbjörn products in Canada.” said CEO Maria Frykman, “We were looking for an agent who grasped our DNA for making long-lasting, fit-for-purpose clothing and our passion for being as sustainable as possible. Kelly really understood what we’re all about, and we’re excited by her energy for matching us with the best retailers and growing sales and brand awareness in Canada.”

Holmes founded Sprout Sales in 2009 and has represented Salomon, Nobis, and, more recently, Duer and Tentree.

“Being a renowned brand in Scandinavia and across Europe for its highly durable and sustainable products, I’m looking forward to increasing awareness in Canada and fostering long-term relationships with the right retailers. The outdoors is there to be enjoyed by future generations and I’m thrilled to be representing the brand in Canada,” said Holmes.

Photos courtesy Isbjörn of Sweden