The Ironman Group has added Yanni Andreopoulos, formerly at ABB FIA Formula E, as executive vice president of global partnerships, overseeing all aspects of the business, including sales, business intelligence, partnership management and activations, and content distribution.
At ABB FIA Formula E, Andreopoulos oversaw its commercial division (sponsorship, partnerships, ticketing, hospitality and licensing). In his previous role at AEG, he managed NBA, NHL, ATP, UFC, and Euroleague basketball events at AEG venues in Europe and the Amgen Tour of California.
Andreopoulos was a partner at Icarus Sports, growing and developing the production and distribution agency. He co-founded the FIM E-Xplorer and E1 World Electric Raceboat Series, for which he secured funding, recruited management teams, negotiated funding partnerships, and hosted venue agreements.
“Yanni is well known across the sporting industry, is highly experienced, and will be a significant contributor to our organization and senior leadership team,” said Matthieu van Veen, chief business officer for The Ironman Group. “Yanni brings true global leadership working with multinational and cross-functional teams towards growing international sports properties, with a particular emphasis on forging powerful partnerships and leading innovative strategies for positive change that will connect and benefit our global community of athletes and partners.”
The Ironman Group operates a global portfolio of events that includes the Ironman Triathlon Series, the Ironman 70.3 Triathlon Series, the 5150 Triathlon Series, the Rock ‘n’ Roll Running Series, Ironkids, World Triathlon Championship Series, running events including the Standard Chartered Singapore Marathon and City2Surf, UTMB World Series trail-running events including the Canyons Endurance Runs by UTMB, Tarawera Ultra-Trail by UTMB and Ultra-Trail Australia by UTMB, Epic Series mountain bike races including the Absa Cape Epic, road cycling events and other multisport races.
Images courtesy Ironman and Yanni Andreopoulos/LinkedIn
