The Ironman Foundation, the non-profit associated with The Ironman Group, announced Rock This Town as the new charitable program for the Rock ‘n’ Roll Marathon Series.

With community being a core pillar of the Rock ‘n’ Roll Marathon Series, this new program is dedicated to creating a positive impact across event city locations through grant funding and volunteerism. Launching at the 2019 Humana Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon, Rock This Town will present the Vegas Strong Resiliency Center with a $10,000 grant in conjunction with the Humana Rock ‘n’ Roll 5K presented by Brooks, on Saturday, Nov. 16, 2019. Rock This Town will distribute an additional $20,000 in charitable giveback to non-profit initiatives and groups in the greater Las Vegas region.

Since 2003, over $50,000,000 in giveback has been provided to more than 8,300 local, regional, national and global nonprofit initiatives, led by the Ironman Foundation’s charitable activities.

“The Rock ‘n’ Roll Marathon Series has a long tradition of creating positive community impact, and we are thrilled to continue that legacy through the initiatives of Rock This Town,” said Sarah Hartmann, executive director for the Ironman Foundation. “It is a tremendous honor to be able to leave a postive and lasting impact in Rock ‘n’ Roll Marathon Series race communities. We are incredibly excited to launch this through our first grant award to the Vegas Strong Resiliency Center at Saturday’s headliner concert featuring Kesha.”

The Vegas Strong Resiliency Center is a multi-agency resource and referral center for residents, visitors and responders affected by the shooting at the Route 91 Harvest Festival. The organization provides victim advocacy and support, case management, counseling and spiritual care referrals, technical assistance with applying for online services including FBI Victim Assistance services and more. In addition, Rock ‘n’ Roll Marathon Series Announcer Ann Wessling will serve as the first Rock This Town Ambassador, representing Rock This Town’s mission to create positive impact in race communities through grant funding, service projects, and athletic goodwill.

“It is an honor to represent Rock This Town as an ambassador,” shared Ann Wessling, Rock ‘n’ Roll Marathon Series Announcer. “I have been a part of the Rock ‘n’ Roll Marathon Series for a long time and could not be more excited to Rock This Town and positively impact the Las Vegas community and all of the Rock ‘n’ Roll Marathon Series race communities.”

Rock This Town will also be collecting new or gently worn shoes at the Rock ‘n’ Roll Health and Wellness Expo Presented by Intermountain Healthcare on Thursday, Nov. 14 through Saturday, Nov. 16. In partnership with Soles4Souls, collected shoes will be provided to those in need, helping them take a step out of poverty.

For more information on Rock ‘n’ Roll Marathon and Rock This Town, please visit and

Photo courtesy Rock ‘n’ Roll Marathon