Hidden River Strategic Capital entered into a partnership with Taurus Capital Partners to create Somersault Holdings, LLC. Headquartered in Raleigh, NC, Somersault has acquired and aggregated seven franchises within The Little Gym franchise system under one management group.
The Little Gym bills itself as the “world’s premier enrichment and physical development center for children ages four months through age 12” and is part of youth enrichment platform Unleashed Brands, which also includes Urban Air Adventure Park, Snapology, Class 101, Premier Martial Arts, and XP League. With seven locations, Somersault is the largest operator in The Little Gym franchise system and the first franchise owner group to be backed by institutional capital.
Hidden River’s investment is the first from its inaugural fund which was raised in 2023. The founding partners at Hidden River have experience and success investing in franchised concepts and fitness centers, among other industry verticals.
“We are excited to partner with existing management and Taurus to grow Somersault through acquisitions and the development of new locations,” said Hidden River Co-Founder and Partner Kevin Condon. “This investment aligns well with our firm’s focus on supporting small businesses with flexible debt and equity capital to support their growth initiatives.”
Taurus Capital Partners is an operationally-focused independent sponsor, led by Griffin Gordon, who will play an active role alongside management in the company’s efforts to grow and professionalize. “My passion for this opportunity is fueled by my personal experience as a customer, as I have directly seen how impactful The Little Gym is for families who want to invest in their kids,” said Gordon. “I am thrilled to work with Hidden River, who brings outstanding partnership-oriented capital solutions for small businesses that will enable Somersault to grow and realize its full potential.”
With a history dating back nearly 50 years, The Little Gym is a children’s gym concept that provides physical fitness, gymnastics, motor skills development, and other programs for kids in a motivational environment.
Photo courtesy The Little Gym